
Back in June, I dedicated a post to the True Islam campaign entitled: True Islam – 11 reasons why ISIS does not represent Islam – detailing the 11 points of the worldwide campaign which dispels common misconceptions of Islam and gives an insight into the true peaceful mission of Islam.
I’ve since been fortunate to have been put in touch with Salaam Bhatti who works on the True Islam campaign in order to get a greater insight into the campaign itself.
Here’s what Salaam has to say about the campaign: its origins, success and future.
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Assalam aleykum. Thank you for taking the time to speak about the True Islam campaign.
The True Islam campaign is about teaching the true values of Islam centred on peace, tolerance and human rights. How, when and why the campaign was set up?
The campaign launched after the San Bernardino massacre, where two Muslim extremists killed 14 and injured 22 people. President Obama called for a unified effort from the Muslim community to battle elements of extremism within our communities and the True Islam campaign does exactly that by educating away extremism.
Could you summarise for people unfamiliar with the True Islam campaign what it’s addressing in particular?
There are extremist groups which use Islam to spread their terror for their geopolitical goals. They brainwash disaffected youth by using Islamic terminology and convince them that these are Islam’s true teachings. We took 11 of these points and present in easy to understand terms what Islam’s true teachings are about topics like jihad, women’s rights, freedom of speech, etc. This way, Muslims and non-Muslims can know how true Islam is separate and apart from extremism.
What is your role? Could you explain how you became involved?
I serve as a spokesperson for the campaign and work on the social media arm of our campaign. I became involved because my friends and I did not want Islam’s narrative to always be a battle against extremism and we wanted to help our country out. Through this campaign, we not only combat extremism, but we also let everyone know Islam’s other beautiful teachings.
There are 11 points in the campaign. Which issue(s)/misconception(s) do you believe are the most prominent and most at need of addressing? Why? Where do you believe this originates from?
The points about jihad and women’s equality are two I hold very dear. Many erroneously think that jihad is a violent battle with non-Muslims. Jihad and violence became popularly linked through Maududi, a cleric who is celebrated in extremist circles. Jihad is not a violent concept. Mirza Ghulam Ahmad, who Ahmadi Muslims believe to be the Promised Messiah and Mahdi, defended Islam when it was accused of being a religion spread by the sword by saying, “The sword it wields cuts its own throat before reaching others.” Women’s rights are also important. Many forget the state of women when Prophet Muhammad (sa) was born. They were treated as less than animals. But Prophet Muhammad’s (sa) teachings raised the status of women so high that paradise lay at their feet. Unfortunately, now we see in the very homeland of Prophet Muhammad (sa) that women cannot drive cars and we see women in general being subjugated in many ways throughout the world. We need to stop killing each other for different beliefs and we need to stop depriving our mothers of equal rights.

Where does Sharia law and Islamic guidelines fit in with the True Islam concept of secularism and Islam? Could you explain more about this?
Sharia is a way of life and a code of laws for Muslims only. The popular notion of an “Islamic state” is incorrect because the Quran does not prescribe a political system. The Quran calls for mutual consultation and justice on every level. The Quran and Prophet Muhammad (sa) also teach that we should obey those in authority and to be loyal to our country of residence. Prophet Muhammad’s (sa) example as leader of Medina showed a pluralistic government and not an Islamic state. If we don’t like our nation, Allah reminds us that the Earth is vast and we can move anywhere else. Separation of religion and state is very important so we do not end up treating others as “less than”. Many “religious” states in today’s world have done just that and one only needs to read Human Rights Watch to see the gross injustices occurring against minority groups. So, to nip all this in the bud, Islam is very clear that there is no religious-based political system.
Why do you believe there is so much Islamophobia and Islamic extremism nowadays?
When we did not know about math, we went to class and learned from a math teacher. When we did not know about science, we went to class and learned from a science teacher. But with 60% of Americans not knowing a Muslim and there being no class to learn about Islam, we see fear based on ignorance. Additionally, there’s a failure in Muslim leadership. This failure results in Muslims not knowing about Islam’s own teachings, which leads to feelings of no unity, which can lead to an identity crisis, extremist thought, etc.
The True Islam campaign is a global campaign originating in the USA. How receptive have people been on the ground? What’s the situation like for everyday American Muslims?
As American Muslims, we launched this campaign so that American Muslims could be connected much closer to their faith and so that our national security would improve once people could differentiate Islamic teachings from extremist ways. It has been well-received from many different people, especially due to our active social media presence.
There is a rise in Islamophobia across the nation. Whereas American Muslims focus on spending time with family and friends, paying bills and mortgages, and enjoying life, there’s an additional concern of worry whether oneself or a family member could be a target of threats or violence. However, it is very important that we do not give into this fear, it is important that we open the doors to our mosques wider than ever so we can educate this extremism away. Extremists want us to be afraid so that we grow resentful to our nation and ultimately join their cause. We’re better than that.
What has the response been from the local and global Islamic community regarding your campaign?
Before we launched the campaign, we sent a letter to over 2000 mosques, imams, and Muslim organizations in America to join the initiative pre-launch and received no responses.
How have non-Muslims responded to your campaign?
Non-Muslims are impressed with the campaign. It is presented at many venues across the nation throughout the year, universities, interfaith events, and open mosque programs. The clear, concise language briefly and efficiently explains core Islamic concepts and non-Muslims (as well as Muslims) have enjoyed that.

On the website, visitors can see who has endorsed the campaign and its 11 points. Could you tell us a bit more about who’s backed the campaign?
People of all backgrounds, Muslim and non-Muslim, politicians, faith leaders, and others have endorsed this campaign. For 15 years, rhetoric against Islam has been widespread. Many are annoyed and sick of this because it is a false narrative of Islam. This is why so many people are stepping up to endorse this campaign and spread the word about it.
How can “everyday Muslims” educate both Muslims and non-Muslims and work towards establishing peace? What practical steps can people take? What methods has your community in particular found to be productive, engaging and well received?
The best way to educate others about Islam is by our actions and the best action to take is to follow Prophet Muhammad (sa)’s model. We should show patience in adversity, firm resolve during our struggles, and kindness to God’s creation. The True Islam campaign has found it very helpful to disarm internet trolls not by fighting back, but answering in clear terms the issues they present. We have also invited all to mosques across the nation. There was a local politician from York, Pennsylvania who said insulting things about Islam in a voicemail to a church and on social media. We invited him to a mosque during Ramadan and, in his meetings with Muslims, he was awestruck by Muslims, admitted his error, and now endorses the True Islam campaign.
What’s the future of the campaign? Are there any particular upcoming developments?
We just launched a nationwide event called “Coffee, Cake, and True Islam” where we invite people to chat in a friendly environment, like a coffee shop, about Islam’s true teachings. This is a chance for Muslims and non-Muslims to meet and talk with Muslims to learn what Islam actually teaches.
Do you have a message for Muslims and non-Muslims out there?
Education will erase extremism. It worked for Prophet Muhammad (sa) when he taught his people that extremist ways of killing girls, ruthless bloodshed, and women’s subjugation was not right. It will work again today. We cannot let hate divide us. Let us educate away extremism and start by endorsing the points at TrueIslam.com.

Jazak Allah. Thank you for your participation!
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So, check out the campaign and endorse the 11 points here!
You can also check out the campaign via social media on Facebook and Twitter.
Salam!
Credits and Acknowledgements:
I’d like to thank Salaam for taking the time to be interviewed and to wish him and the rest of the True Islam team the very best in the future with their campaign.
Feature image: Jona Nalder